Influencer marketing is a new digital marketing strategy that consists of achieving a series of collaborative links between brands and companies and those people with high visibility and prominence on the Internet, known as ‘influencers.’

Influencers play a role that is a product of technological evolution, which plays a critical role in today’s life. Naturally, these social network kings are real diamonds in the rough for brands, companies, organizations, and even entrepreneurs with emerging businesses. Their critique of a specific product or their appearance using a brand of clothing, for instance, can considerably increase the widespread acceptance of a specific brand and, therefore, boost sales like foam.