The best way to get free traffic from Facebook is to increase your engagement. Engagement is an action that a Facebook user takes with respect to their posts.

The most popular forms of engagement are commenting, liking your posts, and sharing them but engagement can take other forms such as clicking links and tagging you in other posts. All of this engagement helps you to improve your organic reach.

When your posts have a lot of engagement this will help to get them increased exposure in the news feeds of your audience. Getting more shares and likes will help you to reach the extended network of your audience.

Having an engaged audience should be at the top of your priority list when you want to drive as much free traffic from Facebook as possible. There is nothing better than having a Facebook audience that wants to interact with you and your brand.